Cheryle Lange To Retire After 36 Years

Ask Cheryle Lange about her career in banking and the conversation that follows sounds like a lesson in Community Bank Lending 101. That’s because she has worked in nearly every role related to lending. From loan processor to lender to credit manager, Cheryle has done it all and seen it all. The veteran banker clearly loves her work but she will retire on April 8 after 36 years with VCNB and the Friendly Bremen Banking Center.

Cheryle didn’t plan to be a banker. In fact, she had her sights set on being a high school mathematics teacher. As so often happens, life got in the way and she pursued a different path at Bowling Green State University where she majored in Business. The Medina native came to Lancaster after getting married and following her husband to Fairfield County for his job. Here, she found work with another local bank, first filing checks and later taking on different roles related to lending.

She moved to Friendly Bremen Banking Center in 1986 when her old boss Ned Hinton suggested Cheryle for a job as his loan processor. Three years later, she left on maternity leave and returned to work with a promotion to Loan Officer. Over the years, Cheryle grew as a banker, taking on more responsibility managing our West Fair branch, then as a lender who worked in every type of loan the bank offers.  She said she really enjoyed mortgage lending and that she had a great construction loan following but she made a shift into commercial lending when Ned retired in 2008. While she inherited his portfolio, she found her way by building her own customer base. She called it “a hectic but rewarding time.”

A few years later, Cheryle was given a choice to continue as a commercial lender or to take on a new role as Credit Manager. “I felt I had been producing loans for so long it was time to change things up, so I went with the credit manager position,” she explained.

While she has enjoyed the various stages of her career, her favorite work was in mortgage and commercial lending. Cheryle, who has a bit of a competitive spirit, said she enjoyed the challenge of seeing how much she could do in comparison to her coworkers. “It was exciting to look at monthly reports and see where I stood among the rest of the lenders. But probably the best personal feeling was the accomplishment of helping our customers complete a project. Home construction and purchases were the best because I got to see customers really be excited about a dream come to reality,” she recalled.

Once a young mother learning the ropes of lending, she is now a seasoned professional who seems to enjoy mentoring others.

“I try to help others, to help them learn from what I’ve learned. Our job is to take care of customers, to look out for them and to be helpful. That’s what community banking is all about and I think part of my job is helping others here remember that,” she mused.

She talked at length about helping customers better themselves. “People sometimes come in asking for something that isn’t right for them. It’s your job as a lender to figure out what they actually need to be successful and how to get them there. Sometimes what they need or want isn’t within their reach for one reason or another. If that’s the case, you need to help them understand what it will take to get there. Explain to them why they are being told no and help them understand what they need to do,” she explained. “Take a few minutes to talk with them about how they can improve their finances and give them tools to better themselves. Then tell them to come back when they are ready. You would be amazed at how many people will tell you that everyone else just told them no. They will appreciate you and when you tell them to come back when they’re ready, they will do it and they will be loyal customers.”

Cheryle is grateful to the bank and her job for the life she was able to build for herself and her boys. “The bank has been good to me and loyal to me. I will always be grateful for my career here and I will always have the bank’s interests at heart, retired or not,” she exclaimed. “I’ve had a good life because of my job at this bank.”

She’s now an empty nester. The mom of three grown boys lives in Pickerington with her little dog Bella and is in the process of downsizing into a more efficient home. Cheryle is an avid reader, enjoys walking, Zumba and worship at her church.  She hopes to find a volunteer organization that could use her helping hand. “I want to get involved, to give back and do something for someone else,” she said.

While she looks forward to the road ahead, Cheryle dreads leaving for the last time and hopes she has done enough. “The people. I have some truly wonderful friends here, people who have been there with me through everything. I can’t imagine not having them in my life so I am already planning for how we can stay connected,” she said. “When you look back on your life, I think you just hope you did a good job. I think I did.”

Cheryle will celebrate her last day on April 8. Customers are invited to stop by and give their congratulations.

VCNB Spotlight: Lancaster Festival 2021

When the Lancaster Festival makes its return this year, things will look a little different. However, the quality of the acts, the devotion of the volunteers and the celebration of the arts will be as powerful and enthusiastic as ever. Changes were made this year to make the event safer for audiences and performers in these pandemic times after taking a year off in 2020.

With less than a month to go before the nine day event, Executive Director Deb Connell says efforts are ramping up to make this “the best show we can and keep everyone safe.”

The event is a little shorter than normal and there will be no indoor performances but the schedule is still packed with impressive performers including Lancaster’s own world class symphony orchestra and acts to appeal to any audience. World renowned guitarist Don Felder will headline the festival. The former member of The Eagles helped to develop that band’s sound, penning some of their biggest hits including “Hotel California.”

“He’s one of the best guitarists in the world. He invented the doubled necked guitar and wrote a lot of the Eagles’ music. People may not remember his name but they know his sound and they love his music,” Connell said.

Other headliners include Dancing Dream – An ABBA Tribute Band and country music group The Band Perry. There will also be performances and events at venues around town including events for children and families and an array of musical genres designed to suit every taste. For example, bluegrass group String Therapy will perform in downtown one night while another night will feature renowned jazz artists when The Byron Stripling Band take the stage with guest Bobby Floyd. “Byron Stripling is a world famous jazz musician who played with Dizzy Gillespie, Wynton Marsalis and a lot of the greats. This is a big deal having him here,” she explained.

A Percussion Ensemble and a Soloist’s Spotlight will feature the talents of members of the Lancaster Festival Orchestra which is one aspect that makes this festival unique. “Our orchestra musicians come from all over the country and all over world. They are wonderful, professional musicians who are top notch in every way. They all have other opportunities to perform but they choose to come here and to spend this time with the people of Lancaster and creating beautiful music for us. We should be proud of that,” she said.

Proud indeed. Those orchestra members are hosted by local families who provide their hospitality at no cost to the musician or the festival. “Some of these musicians have been coming here for years and years. They were young professionals at the time they began and now they bring with them spouses and children. They’ve built relationships with their host families that extend beyond the festival. Some vacation together, they’ve shared weddings and births and all kinds of celebrations. So many of them have such a shared history they love each other like family,” she explained.

This is just one way that volunteers help to run the festival. There is actually a small army of volunteers who take on projects both big and small. While the festival has two full time employees and a handful of seasonal employees during the festival week, it is actually the volunteers that make the event work. “We couldn’t do it without our volunteers. There are about 400 of them. That’s what it takes to make us successful. That’s what it takes to have an event of this scale,” she said. “Everyone associated with the festival owns a piece of the festival and they love and care for it as though it were their own. We did an impact study a few years ago and found that those volunteers give about 28,000 hours of time each and every year.”

There are some changes to insure safety for all this year. For example, the orchestra will be a little smaller than its normal 63 piece size to allow for social distancing on the stage. Connell said that Conductor Gary Sheldon has carefully selected arrangements that will provide audiences the same impressive sound with fewer musicians. “People will not notice any change in the quality of the music.”

Table seating must be purchased in advance in sets of ten this year and gates will open a little later than in past years. Festival events at Ohio University – Lancaster will be smoke free this year since OUL is now a smoke-free campus.

Tickets are on sale now and Connell advises buying early to insure you can attend the events of your choice. In addition to music, there will be other events including the much anticipated Artwalk and the Festival Fair Day.

Want more information? Want to buy tickets, become a volunteer or learn about sponsor opportunities? Call 740.687.4808, email Deb at dconnell@lancasterfestival.org or visit them online at www.lancasterfestival.org. There’s a form you can fill out to become a volunteer as well as the full schedule of events and much more. Get all the latest news and information by following Lancaster Festival on Facebook

The Lancaster Festival will be held July 23 – July 31. Mark your calendars, buy those tickets and be prepared for live music!

Small Business Spotlight: Castaways Restaurant

Being a small business owner is a tough job! That’s why we feature a different small business in our Small Business Spotlight every month!

This month we are excited to feature Castaways Restaurant in Lancaster, an iconic eatery high on the hill “above the fairgrounds” as the advertisements used to say.  Established over seventy years ago at this very location, Castaways is a Lancaster staple.

While some necessary changes have been made through the years, the meat and potatoes of the restaurant remains the same – the food!  Fresh steaks, chops, and burgers sourced from Bay Food Market accompany a wide variety of seafood, sandwiches, salads, and stone-baked pizzas on the menu.  Their legendary Prime Rib Wednesdays, held bi-weekly, have been satisfying crowds who come in to “eat at the butcher’s house” for decades.

For as long as anyone can remember, the Kraft family has been connected to the historic restaurant.  The connection, first through the Bay farm and then through Bay Food Market, eventually led to Bay Food Market owner David Kraft buying the restaurant in 1997 when original owner Fred Eaton decided to sell.

For many years the restaurant stuck with what worked in more than just the kitchen.  Traditional marketing tactics were used to promote the restaurant and word of mouth was heavily relied upon.  However, in recent years as David’s daughter Micole Ruff has taken on more responsibility with the family business, she’s made the marketing side one of her top priorities.  Step #1 was to make social media a serious part of their strategy.

With an eye for photography, Micole posts to social media nearly every day, whether it be photos on Instagram or updates and shout outs on Facebook.  On Sundays and Mondays, when the restaurant is closed, she even makes an effort to shout out other local businesses and establishments.

Like everyone else, the business had to evolve last year because of the challenges that came with the pandemic. “We just did what they told us we needed to do,” Micole said, referring to operating a restaurant amidst a global pandemic.  “We really didn’t have a choice.  But we were lucky that we already had a good amount of carry-out business before this all happened.”  The already-established base of their carryout business, she says, is a large reason why their temporary but mandatory shift to carry-out only service was successful.

Then they experimented with bringing in musicians to play on the patio for the guests dining outdoors on summer and autumn Prime Rib Wednesdays.  That went from experiment to official part of the schedule each week almost immediately.  Now, musicians are lining up to play once the weather breaks this year. The calendar is already booked through May.

One of the most publicized efforts over the past year was the opening of their kitchen to Jamie Mast, owner of The Original Jimmy’s Jawbreaker concession trailer, another legendary staple of the local dining community.  Several times throughout 2021, Jamie was able to come in and cook alongside the Castaways crew in the kitchen.  On these special nights, the Original Jimmy’s Jawbreaker burgers and homemade cannolis were offered alongside the full Castaway’s menu.  Doing something a little bit different offered a lift to the business.  “Jamie and her businesses have been long time customers so it was a natural fit to partner with her for something like this.  It was great for all of us!”

With seventy years of experience preparing delicious food, Castaways has a loyal fan base beating a path to the off-the-beaten path restaurant above the city. They invite newcomers to follow their lead and discover what all the fuss is about when people gush about their delectable fresh cut meats, homemade dressings and stone baked pizzas.

Visit Castaways at 1500 North High Street in Lancaster. You can also find them on Facebook or Instagram and view their full menu on their website.  Dine in or carry out your dinner Tuesdays through Saturdays and don’t forget to pre-order your Wednesday prime rib feast a day ahead of time!

Debbie Pickett Will Retire Friday

It’s a new year and soon to be a fresh start for Debbie Pickett who will retire tomorrow. She joined the bank family nearly twenty years ago when she came in to do some business and was invited to apply for a job. That was twenty years and a few job titles ago. While she still enjoys her job, she says it is time to go.

“I had it in my mind that I would retired at 65 and I’m almost there,” she said. “After all, you have to weigh how long you want to work with what you want to do when you finally retire and have time to do the things you enjoy.”

Debbie Picket RetiresDebbie started out as a teller at the Friendly Bremen Banking Center on West Fair in Lancaster.  Since that beginning in 2001, she has taken on other new and challenging positions both on the front line and behind the scenes. “Friendships grew with staff and customers. I have deep respect for those working on the front line. I became the receptionist there before moving to the East Main branch as Ned Hinton’s processor for several years. I learned so much from different seasoned employees which helped me later as I was promoted to a loan officer.”

She went on to serve as Branch Manager at our West Fair location but had developed a curiosity about the bank’s Indirect Department.

“I thought it was interesting, working with all our dealers. I was able to join the department full time in 2015 and have enjoyed working with our dealerships to grow our relationships for auto and other financing opportunities,” she recalled. “I like the relationship that we build with our dealers that provide trust and loyalty to us which in turn provides us with new customers to offer our services to. They choose to do business with us from our personal attention and reputation of good service.”

Before joining the bank family, Debbie had a varied career that started when she was a young car hop at Kenny’s, a popular hangout on Memorial Drive before she went into office supplies and even funeral planning. “I have always worked. It’s exciting to think I won’t have to anymore but it’s strange at the same time. What will it be like to not get up and go to work for someone else?”

The good news is that Debbie has a lot to keep her busy.  She has been saving projects for around the house and especially looks forward to having more time with family including her husband Mark, a daughter, a son, and grandkids.

“I often work after hours and on Saturdays so it will be wonderful to have more free time when the kids are not in school. I won’t have to wait for a day off to plan time with them. It’s also important to be available for my little granddaughters to come over to visit and to spend time at my grandsons’ sporting events. Being involved in their lives means a lot to me.”

Debbie has worked from home for much of the last year and says this time at home has aided in the transition to retirement. “I miss spending time at the office and the people I see there. But maybe having this separation from the office will make the shift to retirement a little easier,” she said. “I have developed friendships with so many of my coworkers. I’m sure to miss all those people.”

She expects to make a cake with her family to celebrate tomorrow night. “Every time we make a cake lately, my granddaughters want to sing the Happy Birthday song. I can hear them changing the words to ‘Happy Retirement to you!” she laughed.

“I have a lot to look forward to and I’m going to enjoy just enjoying life!”

Small Business Spotlight: Perfect Weddings

Small businesses are vital to our communities and running a business is tough work. That’s why we feature a small business in one of our communities every month!

beautiful dressWhen it comes to wedding planning, there is nothing more exciting or more stressful than choosing the right dress. Fortunately, local brides have a secret weapon at Perfect Weddings. Here Ellen Rickett uses her experience to help brides select just the right wedding gown and everything else she needs for the bridal party to wear.

In 35 years Ellen has refined her abilities for helping a bride choose the dress that makes them feel the most beautiful while carefully working within her budget. However, there is more to Perfect Weddings than just the bride’s dress. In fact, the relationship a bride and her bridal party develop with the Perfect Weddings staff only begins with dress selection.

“We will help a girl find the dress but it doesn’t end there. A lot of the larger stores will sell you a dress and send you out the door but we facilitate the storage, alterations and pressing. We like to give them one less thing to worry about.”

Perfect Weddings exteriorThe 7,000 square foot facility encompasses two floors of a tudor style shop on Memorial Drive in Lancaster. It is practically a wonderland of wedding gowns, bridal party gowns, homecoming and prom dresses. They also offer tuxedo rentals, jewelry, veils, shoes, garters and even fun socks to prevent the groom from getting cold feet.

Ellen and her daughter Kim started the business after Kim graduated college. They began with just $4,000 and a small shop on East Main Street. Today Kim manages the business while Ellen works directly with customers. However, Ellen doesn’t talk about them like they’re customers. She clearly takes a personal interest in each, making certain their individual experience is pleasant.

“The dress is the first thing you need when planning a wedding and there’s a lot of pressure to find the right one. Every bride wants the perfect dress and it’s my job to help them find it.”

One thing that makes Perfect Weddings unique is that they have three in-house seamstresses who they affectionately call “Angels” because they are known for performing miracles. The Angels perform all alterations on site so that dresses never leave the building until they are picked up for the wedding. “That’s important because they aren’t being shipped off for alterations and stored next to countless other dresses from other stores. We keep the dresses here, make the alterations and continue to store them until the wedding,” she said.

Dresses are even pressed by hand before they leave on the big day.

PressingPandemic related closures have created difficulties for the event business as most gatherings have been cancelled or postponed. “We went from 118 tux rentals in one weekend to none the following weekend,” she recalled. “It was a domino effect of tragedy for the kids, the brides, for us, our designers and distributors, the venues, for everyone involved.”

“Some girls had pictures taken in their prom dresses or had private mini proms with friends. Many weddings have been postponed until fall or until next year and we are here to help them, to help alleviate some worry as we will keep their dresses safe until they’re ready.”

Alleviating stress and worry is a common theme when Ellen discusses their work. “Planning a wedding can be stressful. For many girls, they’ve never planned an event so large. It’s a lot of work, a lot of details, a lot to worry about and we want to ensure that they aren’t worried about their dresses. We aim to give them one less thing to worry about.”

beautiful dress 2Money is another focus for Ellen as she strives to work within any budget. They typically have some dresses on sale for as little as $99 and the range of cost goes up to $2,300. They do offer a payment plan, a service that she said most bridal stores no longer provide.

“I never want to encourage a bride to go over her budget. I don’t work on commission so I have no reason to push something that someone cannot afford,” she explained. “The true reward is that moment when you turn her around to see herself in the mirror and she smiles. She smiles and sometimes tears will flow down her cheek because she knows this is the dress, the one she’s dreamed of. That’s why we do this.”

Ellen speaks with a bride before she comes in for her consultation. “Most girls have an idea of what they want. They know they want long sleeves or strapless or that they want a lot of bling. I talk with them about their desires and about their budget so that I can have some dresses ready for them when they come in.”

With over 600 styles under one roof, finding the right dress sounds intimidating but she said it typically takes just one visit and four to five dresses to find the one they love. “It’s the feeling they have in it. You can tell them they look good but if they don’t feel good, if they don’t feel beautiful, it’s not their dress.”

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Ellen said their business has seen everything. Brides come from all over Ohio and across the country, often by referral. Weddings are sometimes very small or may have a dozen bridesmaids. They have done weddings for four sisters and are currently helping the third sister in another family. “It’s special when they think so much of us they are bringing a family member here.”

Perfect Weddings is located at 430 North Memorial Drive, Lancaster and is available by appointment by calling 740.654.4696. Visit them at perfectweddingsbridal.com and follow them on Facebook and Instagram.

 

 

 

Meet Your Banker: Katy Hanes

Our Meet Your Banker series continues today with Katy Hanes who is the Branch Manager at our Friendly Bremen Banking Center on East Main Street in Lancaster.

Katy Hanes

Katy  Hanes is the Branch Manager of our Friendly Bremen Banking Center on East Main St. in Lancaster.

For Katy, her job, family and connection to the agricultural community are so closely intertwined, it is hard to separate the three. The Amanda area native grew up in a farm family and is happy that her job allows her to serve so many customers who are part of the local agricultural community.

She grew up on a crop and cattle farm, belonged to 4-H for 12 years, and learned to value the agricultural community so much that she went after a degree in Agricultural Business at Ohio State University. While she didn’t intend to become a banker, Katy said that the job gives her an opportunity to help lots of people and to use her experience in agriculture to specifically help area farmers.

“One of the things I appreciate about working for a community bank is that we get to know our customers and their unique needs. Growing up on a farm, I understand a farmer’s business and their needs. They don’t have to explain their life and the challenges to me the way they would to someone without that background,” she explained. “And it’s sort of fun when a customer comes in and they recognize me from 4-H. We’ve never met but they remember me as that little girl showing her steer at the fair years ago. It’s important for a banker to be able to relate to their customers and this is an area where I can definitely relate.”

Today Katy lives on a 140 acre farm with her husband Calvin and their two kids. They have about 75 cows and their calves and enjoy the farm life. The farm, work and family keep her busy but she does find time to enjoy the bank’s involvement in various community activities. Her kids, ages five and seven, both love horses and their practice and competitions keep the whole family on the go.

“I talk a lot about agriculture because that’s what I grew up with and that’s what I know best. It’s what I’m most passionate about but I really love getting to know all kinds of people. We live in a great community and that shows in the wonderful customers we have here!”

 

 

 

Small Business Spotlight: Robert K. Fox Family YMCA

YMCA - Debt Free - Ron Collins with Board of DirectorsThe Robert K. Fox Family YMCA in Fairfield County was one of the first stories in our Small Business Spotlight series. Many exciting things have happened here since that first spotlight in 2015.

The latest and most exciting piece of news is that theorganization heads into this new decade debt-free!  That’s right – the loan taken out for their nearly twenty year improvement project was paid off at the beginning of this year thanks in large part to the generosity of an anonymous donor who has been contributing to the cause for nearly a decade.  This project officially got under way in 2000, allowing for the expansion and renovation of the main campus. Paying it off has allowed the program – and its personnel – to breathe a little easier.

CFO Kerry Sheets recalled how it came about.  “I remember it was Christmas time in 2013, which is already a stressful time.  And an individual approached our office and said they wanted to help.”  The donor laid out a plan and committed monies on the spot – seven payments over seven years to be exact.

“I cried.  Oh, I cried” Kerry recalled.  Without this donor, the YMCA in 2008 would have faced some hard decisions.  Operating funds were being set aside in order to ensure payment of the huge loan they had undertaken, and expenses were being evaluated.  After the donor’s offer, the situation essentially changed overnight.  “And sure enough, I woke up, came in one morning, and there is a donation check waiting for us.”  This continued six additional times, and was a key factor in the Y’s ability to celebrate their “Debt-Free 2020.”

In addition to paying off the loan, they also recently opened the River Valley Campus (RVC) branch, a brand new second location created in partnership with Fairfield Medical Center.  Officially opening in September 2019, the RVC was a years-long project that evolved far beyond the initial concept.

“We were approached initially by Fairfield Medical Center who were in the planning stages and they had some ideas about child care” said Robert K. Family Fox YMCA’s CEO, Howard Long.  The YMCA was intrigued by the potential partnership, so as the ideas began to flow and the model for what the medical center could be began to evolve, so too did the Y’s involvement in the project.

“We all have the same goals.  We just want the community to be healthy” explained Howard.  It made the partnership a no brainer, and what came out of it was a brand new, fully functional YMCA facility, operated and maintained by YMCA employees.

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From day one the public response to the spacious facility and the latest and greatest in exercise science equipment has been nothing but positive.  “It’s been an amazing partnership” Howard beamed, before referring to the value the new facility adds for Fairfield Medical Center, the YMCA, and their members.  “Our brand has a value and that was recognized.  Our logo is prominently displayed.  It’s fully functional – a brand new second branch.  It’s instant value for our members!”

The RVC has quickly become a model for YMCA programs across the state to follow.  “I’m taking calls and meetings all the time” said Howard.  “They want to know how we did it, and this is really a model of how to do it right.”

But Y members will be happy to know that the newest locationisn’t the only facility getting all of the attention.  The main branch’s Wellness Center has seen updated carpeting, equipment, and HVAC systems, and the RecPlex continues to see growth.  The gymnastics program, in particular, has seen explosive growth and now requires the use of the facility’s second floor.  Additionally, their childcare program has grown significantly and has expanded into the former Sanderson Elementary School building.

This physical growth and expansion is in addition to program success – old and new – at the Y.  For example, Darkness to Light, a newer offering featuring the Stewards to Children program that Howard has been involved with since before his arrival to Fairfield County in 2018, helps adults learn how to prevent, recognize, and react responsibly to child sexual abuse.  To date, 253 adults have been trained through this program in Fairfield County. Our strong partnership with the Harcum House and United Way have made this program possible.

To say that the staff here is pleased with this growth would be an understatement.

However, all of the success and growth of the Robert K. Family Fox YMCA program would not be possible without the numerous donors and partners that contribute a tremendousamount of support.

Someone else who played a huge role in the YMCA we know today was the organization’s namesake – Dr. Robert and Dorothy Fox. “Without the Fox family and their foundation, the (main campus) addition wouldn’t exist.  We truly wouldn’t be where we are today without the generosity of them and their continued financial support,” Kerry said.

Donations from the community go directly into the Y’s Annual Giving Campaign (AGC), which topped $210,000 in 2019.  As part of that $210k, over $10,000 came from the generosity of the selfless YMCA staff members themselves.  Fittingly, the success of the AGC meant that the YMCA turned no one away in 2019 for their inability to pay.

If you’re interested in joining the Robert K. Family Fox YMCA, consider their Better Together program – a referral program that can earn you a savings of 20 percent.  For more information, contact Annie Weaver at 740.654.0616 x234 or at aweaver@ymcalancaster.org.

For full information on the Robert K. Fox Family YMCA and their programs, visit them online and follow all their latest happenings on Facebook.

 

Small Business Spotlight: The WOLF Radio

Small businesses are important to communities and running a business is tough work. That’s why we feature a small business in one of our communities every month!

 

In an age of online streaming and cookie cutter corporate owned radio stations, there’s a local radio station that continues to grow and thrive. WLOH, better known now as The WOLF, has carved out a   place in Fairfield, Hocking and Perry counties with a unique sound and commitment to community caring.

Talk to owner Mark Bohach about this business plan and it’s quickly clear that it’s not about business at all. “We really do care about our community. It’s that simple. And that’s why everyone here is involved in boards and organizations,” he said as he began to name all the local organizations that he and the staff support. From the library board to Young Professionals of Lancaster to the YMCA and lots in between, Mark and his staff make it a priority to be involved.

The last few years have represented a period of tremendous growth for the station beginning with the switch from talk radio to a country format in 2015. Since then, they’ve rebranded the station The WOLF and added a tower in Perry County, expanding their services to an important but underserved community.

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Community involvement is integral to the success of The WOLF FM.

Being locally owned and operated, Mark calls the station “the anti-corporate media” with a chuckle. “We are the opposite of those big companies,” he said. “We play country music but we want to know what our listeners think. We support our community and the community supports us. That’s how it should be,” he said.

The casual listener would likely think the station sounds so professional and clear that it must be coming from a large market like Columbus rather than from a small studio on Lancaster’s Columbus Street. The sound quality is superb and local personalities give the station a professional but fun feel. Their bread and butter is classic and contemporary country music spanning sixty years. “We play both Georges,” he boasted. “Jones and Strait!”

They also air local, state and national news plus weather and sports. High school football and basketball are popular as well as Ohio State University, Cincinnati Bengals and Columbus Blue Jacket sports. They have five local DJs to keep things moving with a mix of talk about the music and good natured chatter. They also give priority to talking about events and issues important to the community. The Brownfield Ag Network provides farm news while the Nashville based Big D and Bubba in the Morning provide a popular syndicated radio show with plenty of room for the local news and weather listeners need.

Mark does on-air work, some ad sales and keeps the station’s technology current and running. His wife Arlene is the General Manager, running the front office and keeping the business end of things operating smoothly.

WLOH are the call letters but the brand is the WOLF. “We wanted to keep it simple and memorable. And it’s visual. You see it, you hear it. You know what it is,” Mark said. “The WOLF actually took off a lot faster than I expected. People were listening but they couldn’t remember our name. Now they know who we are.”

 

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He is conscious of what the future will bring. “We have to ask the question. What is our place in the 21st century media environment? We’ll be having a meeting with the key players here to talk about that,” he said. “After years of growth, we’ll be sitting down to take a breath and to discuss where we are going. How do we remain relevant to our listeners?”

“You can get country music anywhere but you don’t get the local community just anywhere. A lot of people think of radio as a technology. And it is a technology that we use to deliver a service. If we forget that we are a service, we are lost.”

The changing role of technology in this century hasn’t missed the radio world. Online streaming allows listeners all over the world to tune into their hometown radio station. He said they can see where listeners are located and they often seen Afghanistan and other countries with a U.S. military presence pop up during high school sporting events. “People can hear the hometown news and listen to the game from wherever they are in this country or across the world,” he said.

The technology here is impressive. The studio was designed and built by Mark and their work is computerized and largely automated. Satellite receivers feed in up to the minute news and weather. News breaks, songs and ads are scheduled to run and everything feeds seamlessly but can be overridden by a DJ. Weather emergencies and Amber Alerts are programmed to break into regular programming.

He said the staff of eight is cross trained so that no one has a specialty but everyone is able to do everything. “I am blessed. We have great people here.

“So many corporations use technology to save money. We spend money on technology to serve our listeners better.”

This service they provide extends into a host of areas. For example, Mark regularly interviews Meals on Wheels Executive Director Anna Tobin about their activities. They do live remotes at events like the fair and incorporate upcoming events into their conversations around the music.

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Sales Representative Rachel Jones

Sales Representative Rachel Jones joined the company a little over a year ago. Mark is teaching her the ropes of owning a radio station as her goal is to eventually own a station of her own. She talked about the station’s approach to advertising. “Every business is unique and we treat them that way. What works for a car lot won’t work for a radio station,” she said while describing how she creates unique commercials for each advertising customer to help them get the most bang for their advertising buck. “I talk to them about their goals and help them see the best way to go.”

“When we add a client, we want to keep them for life,” Mark added. “That means getting to know them and understanding them,” he said. The radio station does rely on the support of advertisers to keep the business successful.

While Mark and others in the company are contemplating the future, they are also deeply rooted in the past. The station began as an a.m. station in 1948 and Mark beautifully tells the story of how the station has evolved since that time. The walls are covered in vintage WLOH advertising, awards and pictures. The 1963 a.m. transmitter that powered the station from 1963 to 1990, no longer operational, remains part of the décor.

Mark is complimentary of his staff and community and is clearly proud of the work they do in Fairfield, Hocking and Perry counties. “It’s a fun business and we love what we do,” Mark said. “I’m just grateful we’re able to do it.

Tune into the Wolf at 104.5 FM Lancaster, 99.3 FM Logan and 102.9 FM New Lexington. You can also listen to live streaming online or using their mobile app on your device. Visit them online for more. 

They also welcome new advertisers. Find advertising and contact information by clicking here.

 

 

Darlene Merckle To Retire After Fifty Year Banking Career

When Darlene Merckle came to work for the Bremen Bank, she was a student at Fairfield Union High School who landed a part time job at the bank. On June 15, she will celebrate her well-earned retirement after a fifty year career with the bank.

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The kindness and professionalism of Darlene Merckle will be missed after her retirement from the bank this week.

Darlene’s name isn’t one that most customers know. However, scores of loan customers over the years have benefited from her expertise, hard work and dedicated approach to her job. That’s because she is an Indirect Loan Processor. That means she’s part of a select team of employees who are responsible for processing the loans that customers receive after applying at the dealership where they buy their automobile, RV, boat, motorcycle or other type of vehicle. While the loan documents can be signed at the dealership, there remains much work on the back end to insure that the loan is processed properly and the dealership paid.

But Darlene hasn’t always worked behind the scenes making dreams come true for customers.

She actually started at the bank at a time when employees had to be trained to do a lot of different jobs. “Back then, you did everything. Teller work, bookkeeping, you name it. We had to be able to do it all,” she said.

In those days, bookkeeping was a manual affair where posted checks were checked against hand written ledgers. She recalls the bank using lots of large machines such as a proof machine which was used to process checks at banks prior to the advent of computers.

Since then, she has moved around some within the bank and has seen more changes in the banking industry than she can count.

At the Bremen Bank on Main Street in Bremen, she recalls several remodeling projects, town floods, the addition of new branches and the many shifting responsibilities of staff. She even recalls a time when a stray cat had a litter of kittens in the crawl space underneath the bank. “Lots of good memories,” she said with a chuckle and a twinkle in her eye.

While Darlene started as a teller, she also worked in new accounts for a period before finding her niche in loan processing. At that time, a customer’s loan documents were kept all together in large paper files. As the bank grew, it became necessary to begin breaking out files by loan type and to change the filing system. Later, computers made it easy to scan and file documents, altogether eliminating the need for paper records.

She also recalls the many regulation changes that impact how a customer applies for a loan and the kind of information needed from the customer. “There was a time when there were no disclosures given, no application. There was just a note you signed promising to pay it back,” she said. “And I remember when we first started having customers fill out an application. It was a hard thing for some of our customers because they had never had to apply.”

Today, buyers can apply for a VCNB loan from the dealership. It’s a quick process that provides the customer with a convenient way to borrow money from VCNB when and where they need it and without making a trip to the bank.

Once the borrower is approved and they sign the documents at the dealership, Indirect Loan Processors like Darlene take over. They build the loan into the bank’s system and pay the dealership from their office in Lancaster.  “I like doing the behind the scenes work and I’ve always been fascinated by numbers,” she said. “It’s been a good fit.”

With just a few days left on the job, Darlene says she is looking forward to retirement. “It’s time to retire. Sometimes you just know. There’s not a reason I want to go now but I don’t want to wait too long either. I don’t want to wait until it isn’t fun anymore,” she explained. “Fifty years is enough time.”

The Fairfield County native looks forward to spending time with family including her two grown children and her five grandchildren as well as Mark, her husband of 45 years. “I’ll miss the people. Yes, I will miss my coworkers. A lot of them are like family,” she said wistfully.

And Darlene’s coworkers will miss her too.

Vice President of Indirect Lending Trisha Kyer is visibly saddened when speaking of Darlene’s upcoming retirement. The two have worked together for 25 years, forming a bond that extends beyond work. “She’s a good person and once you’re friends with her, she’s there for you for life,” Trisha said. “I think she knows everyone in the bank and they all lover her. I know this is best for Darlene but we’ll miss her.”

The bank will celebrate Darlene’s fifty year career with a reception at our West Fair branch in Lancaster on Friday, June 15 from noon to 3 p.m. The public is invited to stop by for cake and to wish Darlene well as she starts a new chapter in her life’s book.

“Who would’ve thought that little seventeen year old girl would still be here all these years later?” Darlene asked. “It’s hard to believe!”

Small Business Spotlight: Donut World

Small businesses are important to communities and running a business is tough work. That’s why we feature a small business in one of our communities every month!

50755929_534720143701097_998579857665294336_nwhite donutsBill Miller doesn’t know what he would be doing if not for making donuts. That’s because he’s been in the donut business since his very first high school job at Jolly Pirate Donuts in Lancaster. For the last thirty years, he and his wife Cheryl have owned Donut World, a Lancaster landmark known for the best donuts in town.

A graduate of Berne-Union High School, Bill started working at Jolly Pirate doing clean-up work. “I started out with the most entry level job you could do there and worked up to night shift manager,” he said.

Bill and Cheryl opened their first shop in Logan in 1989 where they operated successfully until moving to Lancaster in 1993. Located at the corner of N. Broad Street and Sixth Street, the shop is just a few blocks off of Memorial Drive.

The delicious aroma of donuts permeates the neighborhood as one car after another lines up to order. Many are regulars who need only to pull up and wait for their favorite treat to be boxed and passed out the window. Others take their time selecting just the right donut.

People from the neighborhood walk in to pick up breakfast. A youngster with a clean report from the dentist next door comes in with a coupon to claim his rewards for taking care of his teeth. His dad requests a cherry turnover and the pair leave happy.

And this goes on all morning long.

The staff is friendly and cheerful, always glad to help the next person at the window. Some are family while others have been with the shop for many years. They even still have the first employee they hired in Logan in 1989. Bill and Cheryl’s daughter Heather works at the shop now but was just a little girl when she named it Donut World from the back seat of the family car. Together, they all seem to share the bonds that come from working in close quarters for a long time.

Group.jpgTheir variety of donuts is exceptional and includes over 50 kinds, including some seasonal favorites like pumpkin and cherry. “We tend to focus on the most popular and on the things people love the very best,” Bill said as he began naming customer favorites like chocolate iced vanilla, devil’s food, chocolate bismarks, apple fritters and cinnamon rolls. Still the runaway favorite here is good old fashioned glazed donuts. “People never get tired of our glazed donuts,” he said.

They do take requests and he said they are always open to new things if they think there’s a market.

The shop has a large following, not just in Fairfield County but across the region and beyond. “We have customers come up from Logan and Vinton County, from Columbus, Buckeye Lake –really from all over the area,” he said before going on to talk about those who come from much further away.

“We have a lot of customers who stop by when they come to visit family in town. They’ll come in from out-of-state, go see the family and then come straight here. We have people who say they wish we were wherever they live.”

Bill gives credit to many other people for his own successes. He speaks fondly of a friend in the donut business who encouraged him to open his own shop and then helped him get started. He smiles at the memory of an old friend, now deceased, who drew up the Donut Man character when Donut World was still just a dream in a young man’s mind. Donut Man still presides over the shop, looking down from the sign out front.

Bill credits his family for their hard work too. Cheryl does their books. His daughter, sons, grandsons, sister-in-law and mother either work in the shop now or have helped out over the years.

Most of all, he’s grateful to his parents and to his uncle who taught him work ethic, self-sufficiency and saving money.  “They taught me to be smart about saving, about growing food and preserving it, about building houses and taking care of things. I owe a lot to my mom and dad. I had the greatest parents you would ever want to have,” he said. “They taught me to be careful with money, to be reasonable and to always be fair.”

Then there are the people he’s met because of his line of work. “I’ve learned a lot from a lot of different people. When I worked nights at Jolly Pirate I would talk to older customers and to the night shift cops.  You can learn so much just from talking to people,” he pointed out.

Life, he said, hasn’t always been easy. “Especially in the beginning, in the early days in Logan, I worked eighteen to twenty hours a day for the first few years.”  Now he has a good staff in place and the time to enjoy some of his hobbies and pursuits. He especially enjoys big game hunting and trips on his motorcycle.

A lot of people don’t know Bill by name but they do know his business. “I see people everywhere I go and they just call me the ‘donut man’ and I think that’s pretty great. Everything I have is because of donuts so I’m always happy to stop and talk to my customers.”

51188981_382350412577202_6012871888466870272_nDonut World is one of the top ranked donut shops in Ohio and was the Best Bakery in Fairfield County in 2016 and 2017, according to the readers of the Lancaster Eagle Gazette.  They have a five star rating on Yelp and have a large following on Facebook too.

In addition to selling donuts by the single or by the dozen, they provide larger orders to local churches, schools and organizations. They also do close to fifty weddings per year, enjoying an ever growing trend to serve donuts in lieu of a wedding cake.

Donut World is located at 601 N. Broad St., in Lancaster.  Stop by or call them at 740.653.4888 to place your special order.  You can also follow them on Facebook.  Donut World is open 24-hours a day, closing only for Christmas morning. They recently began accepting plastic in addition to cash.