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When it comes to wedding planning, there is nothing more exciting or more stressful than choosing the right dress. Fortunately, local brides have a secret weapon at Perfect Weddings. Here Ellen Rickett uses her experience to help brides select just the right wedding gown and everything else she needs for the bridal party to wear.
In 35 years Ellen has refined her abilities for helping a bride choose the dress that makes them feel the most beautiful while carefully working within her budget. However, there is more to Perfect Weddings than just the bride’s dress. In fact, the relationship a bride and her bridal party develop with the Perfect Weddings staff only begins with dress selection.
“We will help a girl find the dress but it doesn’t end there. A lot of the larger stores will sell you a dress and send you out the door but we facilitate the storage, alterations and pressing. We like to give them one less thing to worry about.”
The 7,000 square foot facility encompasses two floors of a tudor style shop on Memorial Drive in Lancaster. It is practically a wonderland of wedding gowns, bridal party gowns, homecoming and prom dresses. They also offer tuxedo rentals, jewelry, veils, shoes, garters and even fun socks to prevent the groom from getting cold feet.
Ellen and her daughter Kim started the business after Kim graduated college. They began with just $4,000 and a small shop on East Main Street. Today Kim manages the business while Ellen works directly with customers. However, Ellen doesn’t talk about them like they’re customers. She clearly takes a personal interest in each, making certain their individual experience is pleasant.
“The dress is the first thing you need when planning a wedding and there’s a lot of pressure to find the right one. Every bride wants the perfect dress and it’s my job to help them find it.”
One thing that makes Perfect Weddings unique is that they have three in-house seamstresses who they affectionately call “Angels” because they are known for performing miracles. The Angels perform all alterations on site so that dresses never leave the building until they are picked up for the wedding. “That’s important because they aren’t being shipped off for alterations and stored next to countless other dresses from other stores. We keep the dresses here, make the alterations and continue to store them until the wedding,” she said.
Dresses are even pressed by hand before they leave on the big day.
Pandemic related closures have created difficulties for the event business as most gatherings have been cancelled or postponed. “We went from 118 tux rentals in one weekend to none the following weekend,” she recalled. “It was a domino effect of tragedy for the kids, the brides, for us, our designers and distributors, the venues, for everyone involved.”
“Some girls had pictures taken in their prom dresses or had private mini proms with friends. Many weddings have been postponed until fall or until next year and we are here to help them, to help alleviate some worry as we will keep their dresses safe until they’re ready.”
Alleviating stress and worry is a common theme when Ellen discusses their work. “Planning a wedding can be stressful. For many girls, they’ve never planned an event so large. It’s a lot of work, a lot of details, a lot to worry about and we want to ensure that they aren’t worried about their dresses. We aim to give them one less thing to worry about.”
Money is another focus for Ellen as she strives to work within any budget. They typically have some dresses on sale for as little as $99 and the range of cost goes up to $2,300. They do offer a payment plan, a service that she said most bridal stores no longer provide.
“I never want to encourage a bride to go over her budget. I don’t work on commission so I have no reason to push something that someone cannot afford,” she explained. “The true reward is that moment when you turn her around to see herself in the mirror and she smiles. She smiles and sometimes tears will flow down her cheek because she knows this is the dress, the one she’s dreamed of. That’s why we do this.”
Ellen speaks with a bride before she comes in for her consultation. “Most girls have an idea of what they want. They know they want long sleeves or strapless or that they want a lot of bling. I talk with them about their desires and about their budget so that I can have some dresses ready for them when they come in.”
With over 600 styles under one roof, finding the right dress sounds intimidating but she said it typically takes just one visit and four to five dresses to find the one they love. “It’s the feeling they have in it. You can tell them they look good but if they don’t feel good, if they don’t feel beautiful, it’s not their dress.”
Ellen said their business has seen everything. Brides come from all over Ohio and across the country, often by referral. Weddings are sometimes very small or may have a dozen bridesmaids. They have done weddings for four sisters and are currently helping the third sister in another family. “It’s special when they think so much of us they are bringing a family member here.”
Perfect Weddings is located at 430 North Memorial Drive, Lancaster and is available by appointment by calling 740.654.4696. Visit them at perfectweddingsbridal.com and follow them on Facebook and Instagram.