Small Business Spotlight: Downtown Treatery

Being a small business owner is a tough job! That’s why we feature a different small business in our Small Business Spotlight every month! Today we visit Downtown Treatery, a bright and happy donut shop in Jackson where the owners hope to make you smile.

There aren’t many times in life that you will be encouraged to play with your food but that’s exactly what happens at Downtown Treatery. The Jackson donut shop opened just before the pandemic began and has provided much needed smiles for a growing legion of customers.

That’s partly because this isn’t just any ordinary donut shop. Step inside the brightly decorated storefront and you will be greeted by friendly staff, a delicious aroma and uplifting messages on the wall. The positive messages and whimsical décor including a bicycle table are designed to make every customer want to linger.

“Our donuts are great but we want you to come for the experience too,” Nicole Brennen said. She and her husband Brandon developed their unique format that allows customers to customize their orders with an array of icings, glazes and toppings. Essentially, customers can make their donut unique as fun to create as they are to eat.

Customers can also try the Downtown Treatery’s signature donuts with names like Oreo that’s topped with crushed Oreo cookies, the Piglet which features bacon and Extreme Butter Cup which is a chocolate and peanut butter lover’s dream. Their Michael’s Bubble is modeled off a popular treat from another Jackson area business – Michael’s Ice Cream where their daily fresh roasted peanuts top off their signature bubble sundae. These nuts are a prominent part of the Michael’s donut.

Other popular toppings include sprinkles, toasted coconut, Fruity Pebbles and chocolate chips. Icings include flavors like maple, strawberry, cream cheese and lemon while the assorted drizzles include marshmallow, peanut butter, raspberry and classic chocolate.

They also have other menu items like cream horns, brownies, cinnamon rolls, mini pies and beverages.

Another huge piece of the business is custom orders. “We do custom orders for any event you can imagine. We do weddings, birthday parties, bridal showers, retirement parties, gender reveal parties. You name it and we’ve done it,” she said.

“We chose bright, happy colors that kids like because we want to be family friendly and we want to people to smile when they come in. Everyone says just coming in brings a smile and we want them to be happy, to enjoy some donuts and to remember that life is pretty good. It’s not so bad. There’s a lot to smile about,” Nicole said.

Nicole and Brandon sweetly tag teamed the telling of the story that led them to want to open this shop. “It was all her idea. She had talked about it for a while. We had visited something similar on vacation years ago and one day she started talking to me about buildings,” he laughed.

“I knew it was something we should do and I just kept waiting for the right time. Everyone loves donuts, they make people happy. I believe that God has brought us to here to help others, to bring joy to others. I’m grateful to Him for that,” Nicole explained as she discussed how special and decorated donuts have become all the rage for celebrations in the area. “Everyone loves it and it’s another way we can bring a smile!”

When they found the building that would become Downtown Treatery, it had been stripped down to the studs, providing a blank canvas to create the space they need. They hung curtains over the front window during the renovation, waiting until opening day for the big reveal to the community.  “When I took down the curtains on the first day, there was a line stretched down the street,” she recalled. “It was incredible the way people showed up for us. I couldn’t believe it!”

That was January 25, 2020. Just six weeks later, the pandemic changed the face of life in Ohio and forced the couple to adjust their business model. “We had to adapt if we wanted to survive and we wanted to survive. Failure wasn’t an option so we started offering curbside pickup. You could order and we would bring your donuts right out to the car. If you’re a small business, you have to get creative.”

Nicole knows something about creativity. As a sports mom, wife, dental practitioner and small business owner she’s always had to balance, juggle and hustle but has done so more than ever this last year. “If it were easy, everyone would do it. I’m no stranger to hard work and I really love the challenge of making things work, finding ways around obstacles and reaching for my dreams,” she said.

Their dining room is open and there’s plenty of room for guests to social distance. Prior to the pandemic, they had welcomed parties of kids in to decorate their own donuts. “We loved doing that and can’t wait to do it again someday,” she said.

While Downtown Treatery is a special place for locals to enjoy, they also have a number of out-of-town guests including some who stop in while visiting town. “Jackson is such a wonderful place. Whether you live here or are just visiting, we welcome everyone to stop by for a donut and smile.”

Downtown Treatery is located at 229 Broadway Street in Jackson. Find hours, menu and more at their Facebook page!  

Small Business Spotlight: Donut World

Small businesses are important to communities and running a business is tough work. That’s why we feature a small business in one of our communities every month!

50755929_534720143701097_998579857665294336_nwhite donutsBill Miller doesn’t know what he would be doing if not for making donuts. That’s because he’s been in the donut business since his very first high school job at Jolly Pirate Donuts in Lancaster. For the last thirty years, he and his wife Cheryl have owned Donut World, a Lancaster landmark known for the best donuts in town.

A graduate of Berne-Union High School, Bill started working at Jolly Pirate doing clean-up work. “I started out with the most entry level job you could do there and worked up to night shift manager,” he said.

Bill and Cheryl opened their first shop in Logan in 1989 where they operated successfully until moving to Lancaster in 1993. Located at the corner of N. Broad Street and Sixth Street, the shop is just a few blocks off of Memorial Drive.

The delicious aroma of donuts permeates the neighborhood as one car after another lines up to order. Many are regulars who need only to pull up and wait for their favorite treat to be boxed and passed out the window. Others take their time selecting just the right donut.

People from the neighborhood walk in to pick up breakfast. A youngster with a clean report from the dentist next door comes in with a coupon to claim his rewards for taking care of his teeth. His dad requests a cherry turnover and the pair leave happy.

And this goes on all morning long.

The staff is friendly and cheerful, always glad to help the next person at the window. Some are family while others have been with the shop for many years. They even still have the first employee they hired in Logan in 1989. Bill and Cheryl’s daughter Heather works at the shop now but was just a little girl when she named it Donut World from the back seat of the family car. Together, they all seem to share the bonds that come from working in close quarters for a long time.

Group.jpgTheir variety of donuts is exceptional and includes over 50 kinds, including some seasonal favorites like pumpkin and cherry. “We tend to focus on the most popular and on the things people love the very best,” Bill said as he began naming customer favorites like chocolate iced vanilla, devil’s food, chocolate bismarks, apple fritters and cinnamon rolls. Still the runaway favorite here is good old fashioned glazed donuts. “People never get tired of our glazed donuts,” he said.

They do take requests and he said they are always open to new things if they think there’s a market.

The shop has a large following, not just in Fairfield County but across the region and beyond. “We have customers come up from Logan and Vinton County, from Columbus, Buckeye Lake –really from all over the area,” he said before going on to talk about those who come from much further away.

“We have a lot of customers who stop by when they come to visit family in town. They’ll come in from out-of-state, go see the family and then come straight here. We have people who say they wish we were wherever they live.”

Bill gives credit to many other people for his own successes. He speaks fondly of a friend in the donut business who encouraged him to open his own shop and then helped him get started. He smiles at the memory of an old friend, now deceased, who drew up the Donut Man character when Donut World was still just a dream in a young man’s mind. Donut Man still presides over the shop, looking down from the sign out front.

Bill credits his family for their hard work too. Cheryl does their books. His daughter, sons, grandsons, sister-in-law and mother either work in the shop now or have helped out over the years.

Most of all, he’s grateful to his parents and to his uncle who taught him work ethic, self-sufficiency and saving money.  “They taught me to be smart about saving, about growing food and preserving it, about building houses and taking care of things. I owe a lot to my mom and dad. I had the greatest parents you would ever want to have,” he said. “They taught me to be careful with money, to be reasonable and to always be fair.”

Then there are the people he’s met because of his line of work. “I’ve learned a lot from a lot of different people. When I worked nights at Jolly Pirate I would talk to older customers and to the night shift cops.  You can learn so much just from talking to people,” he pointed out.

Life, he said, hasn’t always been easy. “Especially in the beginning, in the early days in Logan, I worked eighteen to twenty hours a day for the first few years.”  Now he has a good staff in place and the time to enjoy some of his hobbies and pursuits. He especially enjoys big game hunting and trips on his motorcycle.

A lot of people don’t know Bill by name but they do know his business. “I see people everywhere I go and they just call me the ‘donut man’ and I think that’s pretty great. Everything I have is because of donuts so I’m always happy to stop and talk to my customers.”

51188981_382350412577202_6012871888466870272_nDonut World is one of the top ranked donut shops in Ohio and was the Best Bakery in Fairfield County in 2016 and 2017, according to the readers of the Lancaster Eagle Gazette.  They have a five star rating on Yelp and have a large following on Facebook too.

In addition to selling donuts by the single or by the dozen, they provide larger orders to local churches, schools and organizations. They also do close to fifty weddings per year, enjoying an ever growing trend to serve donuts in lieu of a wedding cake.

Donut World is located at 601 N. Broad St., in Lancaster.  Stop by or call them at 740.653.4888 to place your special order.  You can also follow them on Facebook.  Donut World is open 24-hours a day, closing only for Christmas morning. They recently began accepting plastic in addition to cash.