Small Business Spotlight: Donut World

Small businesses are important to communities and running a business is tough work. That’s why we feature a small business in one of our communities every month!

50755929_534720143701097_998579857665294336_nwhite donutsBill Miller doesn’t know what he would be doing if not for making donuts. That’s because he’s been in the donut business since his very first high school job at Jolly Pirate Donuts in Lancaster. For the last thirty years, he and his wife Cheryl have owned Donut World, a Lancaster landmark known for the best donuts in town.

A graduate of Berne-Union High School, Bill started working at Jolly Pirate doing clean-up work. “I started out with the most entry level job you could do there and worked up to night shift manager,” he said.

Bill and Cheryl opened their first shop in Logan in 1989 where they operated successfully until moving to Lancaster in 1993. Located at the corner of N. Broad Street and Sixth Street, the shop is just a few blocks off of Memorial Drive.

The delicious aroma of donuts permeates the neighborhood as one car after another lines up to order. Many are regulars who need only to pull up and wait for their favorite treat to be boxed and passed out the window. Others take their time selecting just the right donut.

People from the neighborhood walk in to pick up breakfast. A youngster with a clean report from the dentist next door comes in with a coupon to claim his rewards for taking care of his teeth. His dad requests a cherry turnover and the pair leave happy.

And this goes on all morning long.

The staff is friendly and cheerful, always glad to help the next person at the window. Some are family while others have been with the shop for many years. They even still have the first employee they hired in Logan in 1989. Bill and Cheryl’s daughter Heather works at the shop now but was just a little girl when she named it Donut World from the back seat of the family car. Together, they all seem to share the bonds that come from working in close quarters for a long time.

Group.jpgTheir variety of donuts is exceptional and includes over 50 kinds, including some seasonal favorites like pumpkin and cherry. “We tend to focus on the most popular and on the things people love the very best,” Bill said as he began naming customer favorites like chocolate iced vanilla, devil’s food, chocolate bismarks, apple fritters and cinnamon rolls. Still the runaway favorite here is good old fashioned glazed donuts. “People never get tired of our glazed donuts,” he said.

They do take requests and he said they are always open to new things if they think there’s a market.

The shop has a large following, not just in Fairfield County but across the region and beyond. “We have customers come up from Logan and Vinton County, from Columbus, Buckeye Lake –really from all over the area,” he said before going on to talk about those who come from much further away.

“We have a lot of customers who stop by when they come to visit family in town. They’ll come in from out-of-state, go see the family and then come straight here. We have people who say they wish we were wherever they live.”

Bill gives credit to many other people for his own successes. He speaks fondly of a friend in the donut business who encouraged him to open his own shop and then helped him get started. He smiles at the memory of an old friend, now deceased, who drew up the Donut Man character when Donut World was still just a dream in a young man’s mind. Donut Man still presides over the shop, looking down from the sign out front.

Bill credits his family for their hard work too. Cheryl does their books. His daughter, sons, grandsons, sister-in-law and mother either work in the shop now or have helped out over the years.

Most of all, he’s grateful to his parents and to his uncle who taught him work ethic, self-sufficiency and saving money.  “They taught me to be smart about saving, about growing food and preserving it, about building houses and taking care of things. I owe a lot to my mom and dad. I had the greatest parents you would ever want to have,” he said. “They taught me to be careful with money, to be reasonable and to always be fair.”

Then there are the people he’s met because of his line of work. “I’ve learned a lot from a lot of different people. When I worked nights at Jolly Pirate I would talk to older customers and to the night shift cops.  You can learn so much just from talking to people,” he pointed out.

Life, he said, hasn’t always been easy. “Especially in the beginning, in the early days in Logan, I worked eighteen to twenty hours a day for the first few years.”  Now he has a good staff in place and the time to enjoy some of his hobbies and pursuits. He especially enjoys big game hunting and trips on his motorcycle.

A lot of people don’t know Bill by name but they do know his business. “I see people everywhere I go and they just call me the ‘donut man’ and I think that’s pretty great. Everything I have is because of donuts so I’m always happy to stop and talk to my customers.”

51188981_382350412577202_6012871888466870272_nDonut World is one of the top ranked donut shops in Ohio and was the Best Bakery in Fairfield County in 2016 and 2017, according to the readers of the Lancaster Eagle Gazette.  They have a five star rating on Yelp and have a large following on Facebook too.

In addition to selling donuts by the single or by the dozen, they provide larger orders to local churches, schools and organizations. They also do close to fifty weddings per year, enjoying an ever growing trend to serve donuts in lieu of a wedding cake.

Donut World is located at 601 N. Broad St., in Lancaster.  Stop by or call them at 740.653.4888 to place your special order.  You can also follow them on Facebook.  Donut World is open 24-hours a day, closing only for Christmas morning. They recently began accepting plastic in addition to cash.