Small Business Spotlight: Wellston Flowerland

Small businesses are important to communities and running a small business is tough work. That’s why we feature a small business in one of our communities every month!   blog window.jpgWhen Michelle Canter’s job as an X-Ray Technician was eliminated by corporate downsizing last year, she knew it was time for a change. That’s when her husband suggested that she return to her roots as a florist and open her own flower shop. Business has flourished since opening Wellston Flowerland on February 3 and the rest, as they say, is history.

Many area residents will remember the old Flowerland, which occupied the First Street building beginning in the mid twentieth century. It changed hands a few times over the years and the name eventually changed before the business was shuttered for some time, leaving the city without a local florist. However, when Michelle and Alvin Canter looked at the building, the sun shone on the faded outline of the Flowerland name on the store windows, and she knew that would be the name of her shop.

blog ladderWith some paint, elbow grease and hard work, the space has been transformed into a beautiful shop with a large workspace for Michelle’s floral work. The store sells floral designs and planters that are ready to buy but Michelle specializes in orders for custom work as well. Balloon and candy bouquets are also popular as well as custom quilt angels and other remembrance items like throws and pictures.

Gift items include Willow Tree Angels, Ohio State University jewelry, quilts, wall décor, seasonal décor, greeting cards and food mixes for cheeseballs, dips, soups, pancakes and cider.  Fall décor will be out soon and mums from Lucy’s Gardens Greenhouse in Jackson will arrive the week of the Coal Festival. Plans are underway for Christmas décor and poinsettias as well.

“I try to keep a lot of variety in the store,” Michelle said. “I like things that are unique, that are a little different that make people feel like they are getting something special. I try not to make the same arrangement twice.”

In addition to unique and quality flowers and gifts, Michelle said she tries to keep the prices affordable.  “I work to keep prices affordable and will work with people to make sure that no casket goes without something and that they stay within budget for what they need,” she explained.

She said that some customers are uncertain of what they want. In that case, she asks a lot of questions about the purpose, the recipient’s favorite color or flower, budget, etc. “We ask a lot of questions and can generally steer them in the right direction,” she said.

This is very much a family affair as her husband and daughter are involved in the shop operation. Michelle’s mother and mother-in-law help with deliveries as well.

“This has very much been a building year but I’m excited to see what next year will bring,” she said.

When asked why she chose this profession, Michelle smiled and said “I like it because when people are grieving, I can do something to help. When they need a gift or something to brighten someone’s day, I can help. Besides, everyone likes to get flowers!”

Wellston Flowerland is located at 111 East First Street in downtown Wellston. Stop by to browse the store and check out their seasonal window displays. They are open Monday through Friday from 8 a.m. to 5 p.m. and Saturday 8 a.m. to noon. Call Michelle at 740.577.6978. Follow them on Facebook or visit them online to place an order or browse their selection of floral arrangements.