Small Business Spotlight: Crossroads Meats

Small businesses are vital to our communities and running a business is tough work. That’s why we feature a small business in one of our communities every month!

Crossroads Meats exterior

Crossroads Meats is a custom butcher shop and retail store on Main Street in Adelphi.

If you’re looking for fresh, good quality meat, a local butcher shop is the place to go. Crossroads Meats in Adelphi specializes in custom butchering but has a popular retail storefront as well. Here you’ll find everything you need to stock your freezer or to entertain guests at your next backyard barbeque.

The attention to detail that owner Noah Cross gives to his work, combined with an increasing demand for quality meat, has helped the shop develop an eager following of customers.

Noah grew up in his father’s butcher shop in rural Missouri, where he helped out while learning the trade. “Growing up, I thought I’d never butcher for a living. Why would I when there’s all kinds of exciting things to do? But it comes back to what you know and what you love and I really love what I do,” he said with a smile.

Yet, when Noah and his wife Ann had the opportunity to relocate to Ohio and start a new life with a newly settled Mennonite community, Noah wasn’t sure he wanted to continue in the business. ‘It’s long days and they’re hard days. It’s real physical work, especially in your arms,” he said.

So when they came to Ohio, he took up tree trimming and removal. He did that for a while but quickly learned this fair weather business didn’t keep him busy enough. So he returned to his roots and began processing deer on the side, growing this business to accommodate the community’s need. This side business quickly took off, causing him to buy the old hardware store in Adelphi and set up a butcher shop and retail store.

Here he focuses on custom cattle processing jobs which keeps him extremely busy. At this time, their custom work is booked through early 2021.

But many customers know Crossroads for their retail shop. Here, customers line up to buy everything from hamburger and steaks to handmade sausage and fresh marinated chicken.

“A lot of our business lately has come in because of COVID. They say there’s a meat shortage and a lot of people have come here because they couldn’t get what they want at the store. But once they try our product they say they’ll never go back to buying at the grocery. They say they’re spoiled now,” he said. “A lot of people don’t believe there’s a difference in the taste but there really is. And you can shout till you’re blue in the face but it doesn’t mean anything until they try it and taste the difference for themselves.”

When asked about the difference in fresh meat from a butcher shop and that from a grocery store, Noah said that part of the difference lies in geography and timing. “When you’re buying meat from the store, you might be buying something that was raised in Kansas and slaughtered in California. Then it still has to be transported to the store for you to buy it. I’m not saying that a Kansas animal isn’t as good as an Ohio one but animals don’t transport well dead or alive. By the time it gets to you, that really shortens the shelf life,” he explained.

There’s a sign in the store that seems to summarize his work philosophy. It reads “Money can’t buy happiness but it can buy local and it can buy fresh.”

Group

Noah Cross and his employees take pride in the work they do, providing quality meats for the community. From left are Ginny Beachy, Twila Martin, Noah Cross and Jemima Zook.

That’s part of the reason he has begun raising his own cattle just down the road. “I like going from farm to table. I like feeding my own and knowing how it was cared for and that it just traveled a quarter mile down the road to get here. It’s important to me, knowing what I’m providing for people,” Noah said. “I have customers who have been up to see them and have already ordered cattle that isn’t even ready yet because they’re that confident it will be good.”

The meat they currently sell in the store comes from Heffelfinger’s Meats here in Ohio. Coolers are stocked with thick cut bacon, hamburger, steaks, chicken and pork chops. Noah’s employees make their own bratwurst, snack sticks, summer sausage, trail bologna, sausage links and sausage patties among other things. But some of their most popular items are already marinated and ready to cook. Chicken marinades include barbeque, garlic butter and southwest. He said their burgundy pepper New York strip steak and old fashioned dry rub bacon are especially popular too. Their seasoned hamburger patties are big sellers and can be purchased in smoky molasses, garlic tomato basil, and jalapeno cheddar.

Each Saturday, he fires up the smoker out front and cooks sixty to eighty sides of ribs. They come out of the smoker at noon, fresh and ready for customers to enjoy. They do encourage ordering in advance to ensure that customers are able to get this high demand product.

Some Thursdays, he smokes chicken wings, legs quarters and drumsticks too. Anything not sold that day will be available for purchase in the store.

Noah believes in delivering quality service and product. He also is pleased to work with customers and deliver what they request. He described a popular sweet Italian bratwurst link that they make. When a customer asked for that seasoning in a patty instead of a link, they were happy to accommodate. “That’s how new products are born,” he said.

The store also sells Camp Chef brand grills and smokers, chest freezers, some meat seasonings and Ben’s brand mustards and barbeque sauces. Essentially, if you need the meat or some way to freeze, flavor or cook it, Crossroads can help!

The business is very much a family operation. His wife Ann helps out with the business aspect and their four little boys, ages 10, 7, 5, and 2 spend a lot of time with their dad here and are well known to regular customers. They also employ three people to do processing, packaging and to help with the store.

While they clearly work hard and long days, Noah his thankful to the community for their support. “The people here are just wonderful. We moved here not knowing anyone and not deserving a thing and these Ohio people have absolutely showered us with their friendship, their kindness and business,” he said. “We’ve made so many wonderful friends that we simply couldn’t ask for more.”

Crossroads Meats is located at 11826 Main Street, Adelphi. For more information, visit their store or call 740.702.MEAT.

 

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